8:00 AM – 4:30 PM

Training Option 1 (Additional Fee – $95)

Fundamentals of Marketing – American Management Association
Speaker Ann Trampas – American Management Association

How You Will Benefit:

• Recognize the wide-ranging marketing roles and functions within different organizations
• Apply modern techniques for conducting marketplace analysis
• Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy

What You Will Cover:

• Identify Your Key Marketing Challenges
• Defining crucial marketplace data and implementing market research
• Understanding the components of each of the 4 Ps (Product, Price, Place, Promotion)
• Relating stages of the product lifecycle to marketing strategy
• Conducting a product SWOT analysis
• Positioning your organization’s product(s) and/or service(s) in the marketplace
• Exploring different marketing communication vehicles and channels used for promotion
• Developing a marketing plan

[ More AMA-Fundamentals Info ]

1:00 PM – 5:00 PM

Training Option 2 (Additional Fee – $50)

TED Style Public Speaking Workshop – TEDxABQ
Laurie Magovern – Executive Director, TEDxABQ

Join Executive Director of TEDxABQ, Laurie Magovern, in a half-day pre-conference workshop to explore the powerful and approachable techniques commonly utilized to create TED-like short, powerful presentations. Using examples from successful TED talks participants will shape their bold ideas for sharing and experience public speaking coaching in a supportive and positive environment. Workshop participants will leave with improved skills, ease and confidence.

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics—from science to business to global issues—in more than 100 languages. The TEDx Program was created by TED in 2009 to encourage communities, organizations and individuals to spark conversation and connection through TED-like experiences. As one of the thousands of TEDx organizations worldwide, TEDxABQ independently organizes TED-style events locally, building community in New Mexico through the power of ideas. The TEDxABQ coaching process adapts to expand a speaker‘s ability to communicate his or her message regardless of technical complexity or poignant subject matter.

[ More TEDx Info ]

Welcome Reception – Sponsored by: Greater OKC Chamber of Commerce; Oklahoma Center for the Advancement of Science and Technology; Oklahoma Business Roundtable; Presbyterian Health Foundation; OG&E Electric Services; Dunlap Codding; Oklahoma Health Center Foundation/OKC Innovation District

• David Holt, Oklahoma City Mayor – brief welcome, short video invited

• • Mid-Continent’s (MC) Coordinator Jackie Kerby Moore, Sandia National Laboratories, Albuquerque NM
  • MC Deputy John Eisemann, USDA APHIS National Wildlife Research Center, Fort Collins CO
    • Highlighting agreements/work between Sandia Labs and Oklahoma companies and labs.
  • Robert Heard, FLC National Advisor
  • Roy Williams, Oklahoma City Chamber President
  • Host Laboratory – FAA Civil Aerospace Medical Institute (CAMI), Deputy Director, Dr. Thomas Chidester

• Building Environments to Support Entrepreneurship

Moderator: Katy Boren, President and CEO, OKC Innovation District

• Cathy O’Connor, Executive Director, OKC Alliance for Economic Development
• Carl Edwards, Chair, Presbyterian Health Foundation
• Steve Prescott, MD, President, Oklahoma Medical Research Foundation
• Daniel Pullin, Dean, University of Oklahoma Price College of Business

Moderator: John Reid, Oklahoma Business Roundtable

• Colin Cumming, Founding Principal, TechVen Partners
• Kraettli Epperson, CEO, Vigilant Aerospace Systems
• Dr. Elaine Hamm, COO, Accele Biopharma and Otologic Pharma

• Industry partnerships are becoming more important than ever. This session features an opportunity to meet face to face with Oklahoma companies that are eager to find new technologies to solve product challenges, and who would appreciate a chance to visit with federal labs about their technology needs.
  [ Company profiles and an opportunity to sign up for your 30 minute one-on-one meetings are coming soon! ]

Moderator: John Dement, FLC Chair

• Technology Focus Areas of Water ’17, Energy ’18, Autonomous Systems ’19: A review of an FLC initiative to connect tech-hungry industry with labs, their assets and capabilities – John Dement
• FLC Business Tool, Industry Perspective – Marc Snyderman, Total Technologies, Inc.
• LabTech in Your Life (video)

Moderator: John Eisemann, USDA APHIS National Wildlife Research Center

• CRADA
• License
• WFO
• Other

Moderator: Jennifer Stewart, FLC Far West Regional Coordinator

• Michael Carolina, OCAST
• Kelly Wright, NOAA Director Technology Partnerships Office
• Tom Wavering, OU
• Rick Shindell, SBIR Insider

• FW Regional Coordinator – Jennifer Stewart, Naval Surface Warfare Center – Corona Division
• FW Deputy – Dr. Annemarie Meike, Lawrence Livermore National Laboratory
• DOC NOAA National Severe Storms Laboratory – A highlight of their T2 activities and successes followed by the tour invite and tour information

• DOE – Roger Werne, Lawrence Livermore National Laboratory
• USDA – John Eisemann, USDA APHIS National Wildlife Research Center
• NIH – Joseph M. Conrad III, Ph.D., J.D., NIH National Cancer Institute
• NASA or DoD – t.b.i.

• Cara Michaliszyn, University of New Mexico
• David Kistin, Sandia National Laboratories
• Matt O’Brien, Air Force Research Laboratory
• Molly Cernicek, Los Alamos National Laboratory

Moderator: Jennifer Stewart, FLC Far West Coordinator

• FLC’s Business Tool – A Lab’s Perspective – Marc Snyderman, Total Technologies Inc.
• Who’s Who in the FLC Zoo – John Dement, FLC Chair